SEO (Search Engine Optimization)

Helping your website show up higher on Google search results.

Local SEO

Helping nearby customers find your business on Google and Maps.

Keywords

The words people type into Google when searching for something.

On-page SEO

Improving the content and structure of your website pages for search engines.

Technical SEO

Fixing behind-the-scenes website issues that affect Google visibility and performance.

Google Business Profile

Your business listing that appears in Google Search and Google Maps.

Google Ads

Paid advertisements that appear on Google search results.

PPC (Pay-Per-Click)

An advertising model where you pay when someone clicks your ad.

CPC (Cost Per Click)

How much you pay for each click on an ad.

CTR (Click-Through Rate)

The percentage of people who click after seeing your ad or search result.

Conversion

A valuable action such as a call, form submission, booking, or purchase.

Conversion Rate

The percentage of visitors who become leads or customers.

Lead

A potential customer who has shown interest in your business.

Lead Generation

Getting inquiries, calls, form submissions, or bookings from potential customers.

Audience Targeting

Showing ads only to specific people based on location, interests, age, behavior, and similar factors.

Retargeting / Remarketing

Showing ads again to people who already visited your website or interacted with your business.

Campaign

A coordinated advertising or marketing effort with a goal and budget.

Campaign Optimization

Adjusting ads, audiences, keywords, or bids to improve results and reduce wasted spend.

Landing Page

A focused webpage designed to get visitors to take one specific action.

Call-to-Action (CTA)

A prompt such as “Call Now,” “Get a Quote,” or “Book Consultation.”

Organic Traffic

Visitors who find your website naturally through search engines, not through paid ads.

Paid Traffic

Visitors who arrive through advertisements.

Impressions

The number of times an ad or listing is shown to people.

Reach

The number of unique people who saw your ad or content.

Engagement

Actions people take on content, such as likes, comments, shares, saves, and clicks.

Social Media Advertising

Paid promotion on platforms like Facebook and Instagram.

Email Marketing

Sending messages to customers or subscribers to promote offers, updates, and relationships.

Email Automation

Emails that send automatically after actions such as signing up or booking.

Newsletter

A regular email update sent to subscribers.

Customer Retention

Encouraging existing customers to come back and buy again.

Marketing Funnel

The stages people move through from discovering your business to becoming customers.

Brand Awareness

How familiar people are with your business name and offerings.

Analytics

Data that shows how your website, ads, or campaigns are performing.

Conversion Tracking

Measuring which ads, pages, or campaigns produced leads or sales.

ROI (Return on Investment)

How much revenue or value you gained compared with what you spent.

Ad Spend

The amount of money paid directly to advertising platforms for ads.

Management Fee / Retainer

The amount paid to the agency to plan, run, and optimize marketing work.

Responsive Website

A website that works properly on phones, tablets, and computers.

Website Maintenance

Ongoing updates, fixes, backups, and monitoring to keep a website running smoothly.

Digital Marketing Terms and their Simple Meaning